In a medium bowl, combine brown sugar, smoked paprika, garlic powder, onion powder, chili powder, cumin, black pepper, oregano, thyme, and cayenne pepper.
Mix well and transfer to an airtight container.
Store in a cool, dry place for up to 3 months.
Interesting Facts
This rub can be used on beef, pork, chicken, or fish.
Cayenne pepper adds heat and a bit of smokiness to the rub.
It can also be used as a seasoning for vegetables or potatoes.